Two brothers. One promise: a better night’s sleep.
We’re Suby and Sohail. Since 2018 we’ve helped more than 10,000 people across the North East and the UK find a bed they love, without the hard sell.
It started with our grandmother
In her final years our grandmother was bedbound. We took turns caring for her, and we saw every day how much a comfortable bed and the right mattress mattered to her: to her sleep, her comfort and her mood.
That stayed with us. We read everything we could find about mattresses, visited manufacturers and spent time with sleep experts until we really understood what makes a good bed. In 2018 we started Newcastle Beds to share that knowledge with everyone.
With no big advertising budget, we grew the old-fashioned way: through word of mouth and happy customers telling their friends. We still do. And in her memory, we give part of our profits to charities that support people who are bedbound.
“I met brothers Suby and Sohail, who were both incredibly kind and welcoming.”
From an idea to the North East’s bespoke bed specialist
- 2018Newcastle Beds is born
Suby and Sohail start the business with one goal: help people sleep better, with honest advice.
- 2018–2021Growing by word of mouth
Recommendations from happy customers do the talking, alongside our social media.
- 1 May 2021Our Blaydon showroom opens
Our biggest showroom yet, 4,000 sq ft in Blaydon. We made our first sale within 20 minutes of opening the doors.
- Today10,000+ customers and counting
Handmade beds and leading mattress brands, delivered free across the UK.
Why customers keep recommending us
No pressure, ever
Take your time, ask anything, lie on every bed. We’ll help you choose, then leave the decision to you.
Made for you in the UK
Your bed is handmade to order in your size, fabric, colour and storage, using quality materials built to last.
Real photos, real beds
Every product photo is of our own beds, so what arrives is exactly what you chose.
Here after you buy
A 5-year guarantee on our beds, and a family team on the end of the phone if anything isn’t right.
Hear it from our customers
Real customers sharing their experience of buying from us. 27 video reviews and counting.
What people say about us
“The only shop I know that doesn’t hound you the minute you walk in. This is a family run business. Their beds are fantastic.”
“Both Suby & Sohail know their stuff and make you feel welcome. They take the time to explain everything with zero pressure.”
“Such genuine lovely guys, full of knowledge to help you find the perfect bed.”
Leading mattress brands, under one roof
Alongside our own handmade beds, try mattresses from some of the UK’s best-known names in the showroom.
Lie on every bed before you buy
Unit 11 (next to Care Co), Blaydon Trade Park, Toll Bridge Road, Blaydon-on-Tyne NE21 5TR. Mon–Sat 10:00–18:00 · Sun 10:00–16:00. Call 0191 435 3289.